SALT is the progressive hotel brand connecting modern explorers with meaningful travel experiences. Spearheaded by hospitality veteran and CEO of The Lux Collective, Paul Jones, SALT introduces a new breed of hospitality for the culturally curious. It will reveal the beating heart of destinations and their communities and gets guests out there exploring it – the SALT way.
The brand’s first property – SALT of Palmar – opened in Mauritius on 1 November 2018 and lays the foundation for future development across the Indian Ocean, Asia, Africa and the Middle East. Every SALT hotel will be one-off and true to its location.
SALT hotels are first and foremost a launch pad for guests to discover their surroundings in the most authentic way, but also a stylish and simple base to relax, escape and recharge in. The design of each hotel takes inspiration from local colours, shapes and motifs, to give guests a true sense of place.
SALT believes everyone has something to learn so has created the Skill Swap platform to offer guests the chance to get out there and exchange their knowledge with the local community. Outside the hotel, every guest will be equipped with the tools to get off the beaten path and behind the scenes. A bespoke guidebook written and photographed by locals, illustrated maps, a local SIM card and a choice of transport – bicycles or cool convertibles.
Every SALT hotel will have a wellness philosophy that brings guests together for swim and run clubs, yoga, trekking and other slow sport initiatives plus location-inspired activities. At SALT EQUILIBRIUM, guests can re-energise in the signature salt room and indulge in salt-based remedies and spa treatments.
It is palpable, rather than preached, that SALT has respect for an ethical, environmentally friendly way of living, working and being. The team has thought long and hard about what they care about and had a go at rewriting the rules. Where possible, SALT hotels will get their needs from local sources. They prioritise fair trade, organic, non-toxic, and they limit energy use, waste and emissions. Compost, animal feed and recycling plants are a guarantee, along with a commitment to no buffets or single-use plastics. Every SALT will have its own farm and guests will be treated to delicious menus designed around what’s in season and nothing more. SALT makes a commitment to always think deeply about how to challenge traditional ways of hosting guests at their hotels.