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Strategic Planning

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  • Strategic consultancy
  • Development of brand messaging, positioning & PR tactics
  • Innovative strategies
  • Creative activations
  • Fully integrated multi-media campaigns
  • International networks & affiliate agency partnerships
  • Industry expertise & market intelligence
  • Reporting, evaluation & accountability
  • Measurable results

Media Relations

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  • Press office management
  • Media and trend monitoring
  • Proactive, tailored media outreach and creative story development
  • Copy writing and distribution of compelling press materials
  • Coordination of group and individual press trips
  • Reputation management, profile-building interviews and media training
  • Media networking, events and meetings
  • Event coordination and media roadshows
  • Media competitions, promotions and reader offers
  • Media mailings and strategic gifting programmes
  • Awards and accolades

Brand Launches & Hotel Pre-Openings

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  • Positioning and media messaging
  • Launch events and media road shows
  • Whisper campaigns
  • News announcements
  • Profile stories
  • Media training
  • Exclusive media placements
  • Inaugural press trips
  • Social media set-up

Digital PR

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  • Fully integrated approach to digital PR
  • Direct experience in digital marketing to align client tactics to appropriate digital PR strategies
  • Content creation
  • Online editorial
  • Blogger engagement
  • Social media consultancy
  • Digital workshops, online forums, blogger events and Twitter chats
  • Networking events and meetings with online influencers

Influencer Engagement

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  • VIP Outreach
  • Celebrity engagement
  • Brand ambassador programmes
  • High-net-worth community engagement (HNWIs)
  • Social influence campaigns
  • Luxury brand partnerships

Travel Industry Relations

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  • Trade media outreach
  • Trade show support
  • Tour operator and travel agent recommendations
  • Strategic sales and affiliate partnerships
  • Liaison with associated tourist boards and airlines
  • Sponsorship negotiations
  • Participation at industry events, conferences, training workshops and awards