Joining its beloved Surrey sibling, Beaverbrook Town House is the debut London outpost from the lauded Beaverbrook brand, in partnership with Cadogan. Spanning 15,000 sq. ft., this heritage hotel occupies two masterfully revamped Georgian townhouses, originally commissioned by Charles Sloane Cadogan, 1st Earl Cadogan, at the end of the 18th century. Surveying the leafy-green, Grade-II-listed Cadogan Gardens opposite, Beaverbrook Town House boasts a prime perch on superlative Sloane Street, in the heart of Chelsea, nicknamed the ‘Town of Palaces’ by Daniel Defoe.
Rather than a hotel, this town house feels like stepping into a real home, a treasure trove of mischievousness and magic. Channelling the charm of Lord Beaverbrook’s London abode, and decorated with antique treasures, vintage toys and saucy curios that could have been plundered from his travels, Beaverbrook Town House affectionately recreates a bygone era of hospitality combined with modern panache. The hotel conjures an atmosphere of generosity, so you will feel like you’re staying with a fabulous friend. Instead of a formal reception area, there’s a snug little library, brimming with London-centric tomes to borrow; instead of formal staff, obliging personal assistants dispense savvy local recommendations. Upstairs, thoughtful touches abound, including personalised minibars stocked with preferred treats, help-yourself whisky decanters, tea stations and thoughtful gifts. Once again, Beaverbrook cements its reputation as the host with the most…
When in London, Lord Beaverbrook relished attending West End shows with his artistic coterie. Thus, each of the hotel’s 14 suites is named after a famous London theatre and decorated with clues to its playhouse’s past. Additional eye-candy comes in the form of four-poster and half-tester beds, antique bureaus and bedside tables, colour palettes ranging from the bold to the demure, oak floors topped with seagrass carpets and bespoke rugs by Nicola Harding, and opulent, theatre-style curtains, decorated with velvet geometric trims. Ensuite bathrooms star glossy tiles, Art Deco-inspired lighting, and lacquered mirror frames in jewel-box hues.
Food is an opulent affair here. Continuing Beaverbrook’s love of contemporary Japanese cuisine, and aligned with the hotel’s sartorial leanings, Beaverbrook Town House is home London’s first Fuji Grill and Omakase Sushi Bar. Like the Dining Room at Beaverbrook, the restaurant will serve flawless sushi, sashimi and nigiri, alongside signature Beaverbrook dishes such as ‘Charcoal’ Wagyu with Juniper Miso. Restaurant General Manager, Trudi Fairweather, brings a two-decade stint at Nobu to the table; Alex Del (ex-Roka) is Head Chef, and Beaverbrook’s Head Sommelier, Giovanni Tallu (plucked from a 22-year stint at Annabel’s to open Beaverbrook in 2017) has curated the stellar wine list.
Sir Frank’s Bar is inevitably elegant and has lacquered walls, burnt-umber and berry-bright stained glass (now a Beaverbrook trademark) and raspberry-pink fitted seating. Tables are decorated with new and vintage matchbox covers, sourced from Japan; some enjoyably risqué… Cocktails come courtesy of Alan Cook, Beaverbrook’s much-loved Bars Manager, featuring Beaverbrook favourites alongside London-edition libations. As a fan of Chinatown afterparties following dinners and dances at the nearby Savoy, His Lordship would no doubt approve.
Like Lord Beaverbrook’s lucky guests of old, as a guest of Beaverbrook Town House, you will gain exclusive access to the city’s cultural scene. Cherry-picked partnerships with the best contacts from Beaverbrook’s black book will put London’s crème de la crème at your fingertips. Other prestigious perks will include private-shopping experiences and in-room massage and beauty treatments, devised by Beaverbrook’s Coach House Spa Director, René van Eyssen. Guests can also book fitness classes at nearby KXU, or personal training sessions in the peace and privacy of Cadogan Place Gardens.