Last night modern and elegant fashion brand ROKSANDA, and famed heritage hotel, Pulitzer Amsterdam unveiled their collaborative Christmas tree for the festive season. Roksanda, and Jacus Strauss, Lore Group’s Creative Director revealed a tree synonymous with the creativity and craftsmanship at the core of both brands to friends and media of both artistic communities.
The ROKSANDA x Pulitzer Amsterdam Christmas tree is inspired by the work of Norwegian textile artist Hanne Friis. Friis is renowned for her sculptural, tactile pieces, and challenges tradition with an organic expression reminiscent of nature and the human body. Swathing large organic forms with richly textured and vibrant material, chromatically and compositionally resonant with many archival ROKSANDA designs.
With the city of Amsterdam and its artistic community as the initial stimulus, the visual language of ROKSANDA provided a grounding in bold colour choices and considered tactile texture. ROKSANDA took inspiration from Pulitzer’s unmistakably colourful and playful hotel interiors, which were thoughtfully reimagined in 2016 by Jacu Strauss, Lore Group’s Creative Director. In addition to this, the 225 rooms and suites are inspired by residents of the past four centuries from artists and antique collectors to writers and musicians, all of which provided further thought for Roksanda’s bright and characterful design.
Artisanal, hand-worked pink tulle fabric has been twisted and turned in different directions to resemble shapes from nature. The reworking in tulle fabric acts as an ode to the festivities, with high density and exaggerated volumes resulting in a dynamic reimagination of this iconic fashion fabrication. The tree showcases tactility and movement, boldly transcending the threshold between fine art, craft, design, fashion, and the domestic space. Combining ROKSANDA’s signature surprising colour blocking with the eye-catching depth of fabrication, the Pulitzer x ROKSANDA Christmas Tree offers seasonal cheer and joy to our merging communities.
Overlooking two of the city’s most picturesque canals, Prinsengracht and Keizersgracht, and spanning twenty-five connecting 17th and 18th-century canal houses, Pulitzer Amsterdam holds a prime spot in the heart of the city’s UNESCO World Heritage city centre and the colourful Jordaan neighbourhood, where the tree will continue to flourish for festive celebration for the senses for guests to admire all season.