There’s magic in the air as Broadwick Soho launches its Wizards in Residence experience for families. In the spirit of Noel Senior – an extraordinary showman, magician, and the father of owner Noel Hayden – Broadwick Soho has partnered with Soho’s Wands & Wizards Exploratorium, a historic, five-storey townhouse, located just moments from the hotel and filled with interactive magic. While little magicians enjoy an immersive wand-making adventure, parents can sit back and relax with a glass of fizz. Afterwards, children can take their magic wand creations home, as graduated wizards and witches, and connect their wands to electronic devices for a touch of magic at home. Those looking to extend their time at the Exploratorium can also book in for a magical afternoon tea or immersive potion making.
In addition to this unique spellbinding activity, families can enjoy 50% off every second room at Broadwick Soho, where turndown treats and family film nights are on the agenda, thanks to their state-of-the-art in-room entertainment and unlimited access to the newest movies. In the morning, a scrumptious a la carte breakfast awaits and families can explore the best of Soho, with Broadwick Soho’s knowledgeable concierge on hand to share their best family friendly recommendations; from the most picturesque strolls through London’s parks, theatre shows in the West End, including Harry Potter & The Cursed Child, boutique shops and Soho sweet treats, such as hot chocolate at Italian Bear and cookies at Crème.
Since November 2023, independent luxury hotel Broadwick Soho has been making waves in the London hotel scene. The property offers 57 playful rooms and suites, a choice of characterful bars and restaurants, and a notable cultural calendar, featuring intimate live gigs with world-class artists, psychic readings and Gospel choirs. Channelling the soul, glamour and wild energy of its theatrical postcode, Broadwick Soho blends the eclecticism of Studio 54 and an intimate townhouse with a dash of disco-chic.
To book: Rates from £495 per night on a B&B basis. The Wizards In Residence experience includes 50% off a second bedroom, the Magic Wand Experience at Wands & Wizards Exploratorium for two adults and one child (additional little wizards can join for £35 per child), a la carte breakfast for the family, turndown treats and family nights with our state-of-the-art in-room entertainment with complimentary new-release movies and sports channels, 24-hour room service with kid-friendly options, concierge-crafted itineraries and access to babysitting services, all other expected amenities, including complimentary Wi-Fi, international phone calls, and a wide selection of newspapers and magazines. To book visit: www.broadwicksoho.com/offers/wizards-in-residence.
