Daisy Bird


Daisy has nearly 20 years PR experience specialising exclusively in luxury travel, spa and hospitality brands. She has represented some of the most prestigious brands in the industry, most notably as the global agency lead for Four Seasons Hotels & Resorts, but also with Jumeirah, Raffles, Aman and GHM properties plus independent luxury hotel brands and boutique collections. In 2010, Daisy left the restrictions of corporate agency life to bring her wealth of experience, connections and creativity to a carefully curated collection of like-minded brands and introduce a more personalised, high-impact approach to the typical agency ethos. Well respected in the industry with an enviable (not-so-little) black book of contacts and a no nonsense results-driven approach, her consultancy service promises far more than PR results; BIRD clients are fast-tracked to the biggest consumer influencers and benefit from a wealth of knowledge that spans how to deliver the best customer journey to how to host award-deserving travel experiences.

Nina Derham

Associate Director

Nina began her career in digital marketing for consumer and travel brands including Chanel, Audi, Turismo Madrid and Visit Scotland before making the move into travel PR in 2010. She has since spearheaded effective integrated PR campaigns for hotels, tour operators, tourist boards, airlines and travel publishers – from media launches and brand refreshes, to events and content creation campaigns – arming her with a real 360 degree understanding of the travel industry and a wealth of cross-sector contacts. Nina has a creative mind, a beady eye for a story and understands client needs far beyond traditional PR. She excels at combining strategic thinking and digital flair with sharp attention to detail and a practical approach to marrying PR activity with wider marketing plans and sales targets. A fluent Spanish speaker with extensive experience living and working in Spain and Latin America, Nina is responsible for top level media work, strategic development and delivery, team management, and consultancy across BIRD’s portfolio of clients.

Holly Adcock

Senior Strategist

Holly’s experience spans both agency and in-house. As the former Director of Public Relations for Mandarin Oriental Hyde Park, she coordinated global PR delivery for the London brand, launching Bar Boulud and Dinner by Heston Blumenthal. Her in-house experience brings a unique perspective to objective-driven campaigns, strategic thinking and developing creative story-worthy guest experiences. On the agency side, Holly has worked across numerous UK and international brands, firstly at PRCo with Daisy where she worked with Abercrombie & Kent, Raffles Hotels and Resorts and The Stafford Hotel, but most recently at Bacchus PR, where she was Head of Travel, looking after hotel brands such as Marriott International, Bulgari, The Set Hotels and 1Hotels plus launching independent hotel brands, Artist Residence and The Laslett.

Nicole Gordon

Account Director

Nicole joined BIRD at the beginning of 2013 from boutique hotel specialists, Mr & Mrs Smith, where she supported their editorial and content team. Overseeing the day-to-day account management of BIRD’s clients, Nicole assures the effective running of PR campaigns, creation and implementation of PR strategies and the smooth running of day-to-day press office activity with a meticulous eye on driving results. Having worked on a number of high-profile client launches, aimed at both the UK and international markets, Nicole has successfully co-ordinated A-list media and digital influencer group trips out of Asia and Australia, as well as the UK, the UAE and Europe. Thanks to her hotelier parents, Nicole has hospitality in her blood and an innate understanding of the industry. She has an insatiable appetite for adventure and a curious sociable nature that gives her a natural flair for PR.

Freya Costello

Account Director

Freya first joined BIRD in 2013 as a graduate in International Development and fresh from a competitive placement at the BBC. Two years at BIRD gave her a solid foundation in communications before her appetite for adventure and passion for hospitality led her onto Dubai to join Four Seasons Hotels & Resorts as Communications Manager overseeing their hotels in the region. Freya re-joined BIRD in 2018 bringing her international and in-house experience back to the agency’s clients. With boundless energy and creativity, Freya takes a dynamic approach to reputation management with a particular skill for high-impact brand partnerships, celebrity engagement and helping clients develop creative guest experiences for compelling PR.  With a genuine passion for humanitarian and environmental causes, she is well suited to working with BIRD’s sustainably-minded clients.

Francesca Moore

Senior Account Manager

Francesca joined BIRD in 2016 as a Geography graduate from the University of Exeter, and has become an invaluable member of the team with her unflappable approach to creative communications, social media management and methodical reporting across accounts. In her time with the agency, she has helped to coordinate a number of high-profile press trips from both UK and international markets, hosted leading journalists at several new hotels and shaped the BIRD brand across social media platforms. She caught the travel bug at a young age through extended periods of family travel through Asia, and has continued her globetrotting habits ever since, balancing her love of urban culture with a passion for wildlife and conservation.

Lucy Perkins

Senior Account Executive

Lucy joined BIRD in August 2018 from a lifestyle, fitness, fashion and beauty PR agency. She assists in the day-to-day client management and press office activity, with a particular passion for South America, where she has lived and worked. Lucy graduated with a degree in Psychology, which resonates in her optimistic outlook, strong work ethic and focus on building quality relationships with clients, industry and media. She also has travelled through South Africa, South East Asia, Australia and New Zealand which has instilled an ever-growing wanderlust for foreign culture, cuisine, languages and landscapes.

Sasha Kerman

Digital Marketing Manager

Sasha has eight years in-house marketing experience for luxury hospitality brands, firstly with Red Carnation Hotels and subsequently as Digital Marketing Manager for Rocco Forte.  Her experience spans website and blog development, user experience, social media strategy and training, content creation, online advertising, project management and amplification of strategic online marketing campaigns.  She is an avid traveller and hotel junkie, from a family of restauranteurs, so has an lifelong passion for hospitality and an innate understanding of the industry.  Sasha offers BIRD clients digital marketing consultancy and project management as required.