SALT

SALT is the progressive hotel brand connecting modern explorers with meaningful travel experiences. Spearheaded by hospitality veteran and CEO of The Lux Collective, Paul Jones, SALT introduces a new breed of hospitality for the culturally curious. It will reveal the beating heart of destinations and their communities and gets guests out there exploring it – the SALT way.

The brand’s first property – SALT of Palmar – opened in Mauritius on 1 November 2018, laying the foundation for future developments across the Indian Ocean, Asia, Africa and the Middle East.

In 2025, SALT of Anji was introduced, situated in the lush natural beauty of China’s Anji County, a tranquil region known for its prized white tea and bamboo forests.

SALT hotels are first and foremost a launch pad for discovering surroundings in the most authentic way, but also a stylish and simple base to relax, escape and recharge in. The design of each hotel takes inspiration from local colours, shapes and motifs, to give guests a true sense of place.

SALT believes everyone has something to learn so has created the Skill Swap platform to offer guests the chance to get out there and exchange their knowledge with the local community. Outside the hotel, every guest will be equipped with the tools to get off the beaten path and behind the scenes. A bespoke guidebook written and photographed by locals, illustrated maps, a local SIM card and a choice of transport – bicycles or cool convertibles.

Every SALT hotel will have a wellness philosophy that brings guests together for swim and run clubs, yoga, trekking and other slow sport initiatives plus location-inspired activities. At SALT EQUILIBRIUM, the signature salt room offers a place to re-energise and indulge in salt-based remedies and spa treatments.

It is palpable, rather than preached, that SALT has respect for an ethical, environmentally friendly way of living, working and being. Where possible, SALT hotels will get their needs from local sources. They prioritise fair trade, organic, non-toxic, and they limit energy use, waste and emissions. Compost, animal feed and recycling plants are a guarantee, along with a commitment to no buffets or single-use plastics. Every SALT will have its own farm and guests will be treated to delicious menus designed around what’s in season and nothing more. SALT makes a commitment to always think deeply about how to challenge traditional ways of hosting guests at their hotels.