The PuLi Group
Heralding a new era of Asian hospitality, The PuLi Group will launch next year as an exclusive collection of distinctive luxury hotels. This marks the evolution of the award-winning Shanghai property from an iconic standalone hotel into the flagship of a growing global portfolio spanning some of the world’s most dynamic destinations.
Victor Clavell, who has been appointed Chief Executive Officer, will spearhead the group’s strategic vision and development. Under his leadership and drawing on PuLi’s Chinese meaning of ‘uncarved jade’, the brand will continue to embody its philosophy of understated elegance, thoughtful design and deep cultural connection. The PuLi portfolio comprises three properties: The PuLi Shanghai, the inaugural flagship which opened in 2009, and its sister hotels, the white-label properties The PuXuan in Beijing and The RuMa in Kuala Lumpur.
To mark this new chapter, The PuLi Shanghai will undergo a complete renovation, thoughtfully reimagining the guest experience while preserving the essence that has defined the hotel since its inception. Clavell will steer the brand’s growth with a focus on creating authentic spaces of serenity and connection that feel both contemporary and rooted in culture.
The group is poised for ambitious yet considered growth. Initial expansion will focus on key Asian cities including Seoul, Hong Kong, Tokyo, Singapore and Bangkok, followed by further ventures into hotels, resorts, branded residences and retail across the globe. By 2035, The PuLi Group aims to operate 20 hotels (with an additional nine in development), branded residences, and an expanding retail and e-commerce presence – maintaining 80% of its footprint in Asia and 20% internationally.