Services
At BIRD we craft bespoke integrated strategies to amplify brand profiles and build their reputations both on and offline. We are connectors, influencers, story tellers and travel industry experts perfectly positioned to offer a wide range of skills and services that drives brand awareness and translates into sales and profitable business.
Strategic Planning
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- Strategic consultancy
- Development of brand messaging, positioning & PR tactics
- Innovative strategies
- Creative activations
- Fully integrated multi-media campaigns
- International networks & affiliate agency partnerships
- Industry expertise & market intelligence
- Reporting, evaluation & accountability
- Measurable results
Media Relations
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- Press office management
- Media and trend monitoring
- Proactive, tailored media outreach and creative story development
- Copy writing and distribution of compelling press materials
- Coordination of group and individual press trips
- Reputation management, profile-building interviews and media training
- Media networking, events and meetings
- Event coordination and media roadshows
- Media competitions, promotions and reader offers
- Media mailings and strategic gifting programmes
- Awards and accolades
Brand Launches & Hotel Pre-Openings
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- Positioning and media messaging
- Launch events and media road shows
- Whisper campaigns
- News announcements
- Profile stories
- Media training
- Exclusive media placements
- Inaugural press trips
- Social media set-up
Digital PR & Marketing
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- Fully integrated approach to digital PR and marketing
- Strategic digital planning for cross-channel marketing and PR campaigns
- Content strategy and creation
- Social media consultancy, management and training
- Website development and performance analysis
- Analysis and agency management for online advertising and spend
- Digital workshops, online forums, blogger events and Twitter chats
- Networking events and meetings with online influencers
- Online editorial
- Blogger outreach and engagement
Influencer Engagement
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- VIP Outreach
- Celebrity engagement
- Brand ambassador programmes
- High-net-worth community engagement (HNWIs)
- Social influence campaigns
- Luxury brand partnerships
Travel Industry Relations
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- Trade media outreach
- Trade show support
- Tour operator and travel agent recommendations
- Strategic sales and affiliate partnerships
- Liaison with associated tourist boards and airlines
- Sponsorship negotiations
- Participation at industry events, conferences, training workshops and awards