Broadwick Soho
Broadwick Soho is London’s opulent new hotel in the city’s most dynamic neighbourhood, offering 57 playful rooms and suites, distinctive bars and restaurants, and a rich cultural calendar featuring live gigs, psychic readings, and gospel choirs. Inspired by owner Noel Hayden’s childhood at his family’s flamboyant seaside hotel, Broadwick Soho was brought to life by a team of creatives—Jo Ringestead, Joshua Gardner, Andrea Gelardin, and Jamie Poulton—blending Studio 54’s eclecticism with townhouse intimacy and disco-chic flair.
Visionary interior architect Martin Brudnizki designed the hotel’s maximalist aesthetic, using a dynamic mix of colours, fabrics, and textures to capture the spirit of 70s hedonism. Each room and suite is thoughtfully curated, featuring bespoke furniture, antiques, and vintage curios, with the hotel’s 10 suites and penthouse adorned in marbled wallpaper depicting exotic wildlife, alongside handmade furnishings like brass elephant minibars from Jaipur. Design elements were sourced across Italy, Portugal, and the UK, including Murano lights from Sogni di Cristallo, Pierre Frey fabrics, and furniture by Ben Whistler.
Broadwick Soho’s impressive art collection, curated by Jonathan Brook, combines 300+ original works from world-renowned and emerging artists. Highlights include Andy Warhol’s A la Recherche du Shoe Perdu sketches, once owned by David Bowie, William Turnbull’s Large Idol sculpture, and lithographs by Victor Pasmore, alongside works from Francis Bacon, Bridget Riley, Faye Wei Wei, and Casey Moore. London-based artist Laura Gee was commissioned to create 46 coastal-inspired paintings for the guest rooms, while each suite features a piece by celebrated figurative artist Peter Samuelson.
Reflecting the energy of its theatrical neighbourhood, Broadwick Soho is a lively launchpad for exploring London’s vibrant nightlife and entertainment. Flute hosts DJ sessions from Wednesday to Saturday, with a rotating line up of live acts, including Sister Sledge, Sheryl Crow, Sophie Ellis-Bextor, and Dave Stewart of Eurythmics, as well as emerging London talent and psychic readings. Throughout the year, the hotel spotlights tastemakers and thought leaders during major cultural moments, from London Fashion Week to Frieze, offering guests exclusive access to the city’s creative heart.
Dear Jackie, the hotel’s sultry flagship restaurant, is named after Hayden’s mother and celebrates iconic Jackies of past, present, and future. The crimson silk-lined space, with intimate blue booths and bespoke Michaela Gall ceramics, offers a theatrical dining experience where you can glimpse chefs in action behind red velvet curtains—an ode to Hayden’s magician father. Head Chef Harry Faddy, formerly of The River Café and Aquavit London, serves an indulgent modern Italian menu inspired by the Sicilian coast, featuring signature pasta dishes and reimagined seasonal classics.
Bar Jackie, its all-day counterpart, channels Soho’s bohemian spirit, serving breakfast, coffee, aperitivo, sharing plates, brunch, and cocktails. The terrace is perfect for long lunches, while the menu boasts fresh Italian salads, hearty pasta bowls, and crisp Roman flatbreads. The cocktail list, available at both Dear Jackie and Bar Jackie, pays tribute to Federico Fellini’s films, with drinks like Roma—a mix of Tanqueray, violet liqueur, sparkling wine, lingonberry, and citrus—and La Dolce Vita, featuring Tanqueray, lavender, Italicus Rosolio di Bergamotto, and clarified grapefruit juice.
Crowning the hotel, rooftop bar and restaurant Flute is a glamorous retreat with show-stopping décor, expertly crafted cocktails, and a wraparound terrace overlooking Soho’s buzzing backstreets. Velvet drapes, animal-print upholstery, cork walls, and silver-gilded ceiling tiles nod to a dazzling disco past, while mixologist Catalin Ciont’s cocktail list takes inspiration from Soho’s legendary film history. Signature drinks include Sid and Nancy—Bulleit chocolate bourbon, rhubarb, and Aperol—and Eyes Wide Shut, a blend of Nuet Aquavit, blood orange, cardamom, sherry, lemon, and bitters.
For a more exclusive escape, The Nook—Broadwick Soho’s residents-only hideaway—offers a private, cosy retreat with leopard-print seating, a vintage record player curated by the hotel’s Soho neighbours, and a snug space for the most mischievous guests to unwind.