BIRD was appointed in 2010 as our lead PR agency over 12 months out from the opening of Song Saa Private Island. The brief was to launch the brand in the UK and drive the global PR strategy for the resort. To say Daisy and her team delivered on that brief would be a gross understatement. During our first two years of working together, Song Saa was featured in over 500 articles globally, and close to 200 in the UK, with features in all the major travel magazines (Conde Nast Traveller, TTG Luxury, House and Garden’s Hotels by Design) lifestyle publications (Tatler, Harpers Bazaar, GQ, Vogue and Vanity Fair) and broadsheets (Financial Times, The Sunday Times, The Times, Daily Telegraph) as well as numerous online and social media coverage. The result has been substantial brand awareness converting directly into sales and a profitable business. Daisy’s passion, professionalism and drive to deliver results is unlike any other PR I’ve worked with and I simply cannot recommend BIRD highly enough.
I have known and worked with Daisy since she joined PRCo in 2005 to handle the UK public relations account for Four Seasons Hotels & Resorts. She quickly established herself as an invaluable resource to us, working as an extension of our team at Corporate Office to pull in consistent results and offer regular counsel. Daisy is professional, extremely hard-working and reliable. She has an in-depth knowledge of every aspect of the travel industry and an address book consisting of the “who’s who” of the British press. Above all, Daisy is just a lovely person and she has not only been a colleague but a great friend. Anybody that has the pleasure of working with Daisy is very lucky indeed. I know I am very thankful to have had the opportunity.
Our first hotel, Tea Trails, was launched without formal PR and awareness grew organically. BIRD was recommended to support the launch of our second resort Cape Weligama, announce the formation of our new collection, Resplendent Ceylon, and lay the foundation for additional openings planned over the next few years. Despite my initial scepticism of the value PR could bring, I was quickly put at ease by their expert handling of the UK media launch mid-2014. In addition to an amazing network of contacts, it’s their ability to strategize interesting angles that is impressive. Their organisation of an A-list group press trip to Sri Lanka in November 2014 was arguably the highest profile media trip ever brought to the country. The resulting editorials have been nothing short of fantastic. Having been open for only four months now, Cape Weligama enjoys a level of awareness beyond anything I’d dreamt of, thanks to the team at BIRD.
Re-launching our hotel in Edinburgh was a major project for us and choosing the right PR company was crucial to reposition it to the luxury market. We are so glad to be working with BIRD. Although our partnership is still in the early stages, we have already benefited hugely from their knowledge of the high-end boutique hotel sector. BIRD helped us ensure our launch party was the talk of the town; have organised numerous local, national and international press trips; facilitated helpful introductions to local bloggers, influencers, members clubs and luxury brand partners; and we’ve already seen an uplift in direct business from a more discerning customer demographic. The team at BIRD are very passionate and hands on, great at communicating with us and explaining the finer details – from how to deal with media interviews to guiding us on press hosting and social media best practice – which is all very reassuring. I say with full confidence that they will exceed our expectations and we could not recommend Daisy and her team more highly.
BIRD has worked with Original Travel since 2010, transformed the way we approach PR and the tangible results achieved. Daisy has an enviable address book, uncannily strategic eye for the best angles to pitch, a sharp business brain and a phenomenal capacity for work. We could not be happier with results from working with the agency!
The BIRD team are tireless in their delivery of quality, results-oriented and on-brand exposure and visibility. Not only do they manage PR and media outreach at an extraordinarily high level, they offer a 360 degree approach which includes digital strategy, partnership alignment and connecting brands to their captive audience. They have shown particular skill in working with brands who are constantly evolving and changing shape and have consistently demonstrated their creativity, flexibility and value. Having been the bridge between agency and brand, it is with enormous respect and privilege to be able recommend BIRD for any luxury travel brand starting their journey or changing paths. I say with full confidence that they will take it far and exceed expectations in both the short and long term.
The team at BIRD provided consistently strong results for South Sands from 2010 to 2014 initially coming on-board for our a one-year launch campaign but continuing to drive awareness, press coverage and sales-generating reviews for a further three years. Their knowledge of the boutique hotel space and contacts within the media were invaluable to our launch and ongoing positioning.
I knew Daisy from my days with Four Seasons Hotels & Resorts and when I found out about her PR agency, I knew she was the perfect partner to help us to achieve our goals for the Marktgasse Hotel. Her team of extremely professional ladies have played a fundamental role in launching the Marktgasse. Their approach to communicating our brand story and developing interesting editorial angles, combined with close relationships in the industry, have been key to gaining support of the best food, travel and lifestyle writers. They have succeeded in putting an independent hotel in the lime light and have done so in the broader context of the destination, taking a collaborative approach with local partners and to great appreciation of Zurich Tourism. The attention brought to the hotel in just six months has far exceeded our expectations.
We’ve been blown away by the level of exposure that BIRD has achieved for our beloved yacht BELUGA. At first, we were a bit apprehensive to promote BELUGA so publicly but we were quickly put at ease by Daisy’s expert handling of developing the media story and a very targeted approach to gaining powerful publicity on a global stage. There were no blanket mail-outs or formulaic press releases but instead a very personalized approach that got BELUGA directly in front of the world’s most influential editors – who seem to wholly trust Daisy’s recommendations and taste. The results have been simply marvellous including a cover story in Condé Nast Traveller and a showstopper in the Financial Times but also reaching leading titles abroad to target HNWs as far as Asia and South America.
As a first-time hotelier and travel industry novice, my hotel Butterfly House could have easily gone unnoticed in the international press. Not so when you have the BIRD team constantly on hand to guide you through the industry and introduce you to media influencers and trade partners. The team has advised on travel trade shows, tour operator recommendations and facilitated endless media introductions, press trips and editorial placements. The results have been phenomenal with Butterfly House featured in almost all the top British newspapers and magazines within our first few years and now sold by many of its leading tour operators – with the UK now proven as our most valuable international market.
I had the distinct honour to work closely with Daisy over many years on a variety of endeavours and projects for Four Seasons Hotels & Resorts. These included: the development of effective broad-based strategies to elevate our brand awareness to the upscale UK consumer travel market as well as the professional trade, which supports it; the deployment of a public relations strategy for hotel launches located in Europe and the Middle East (including Florence, Istanbul and Beirut); and providing support to struggling hotels residing within distressed business environments. Our professional relationship was based upon trust; we regarded Daisy as ‘family’ and any business would be most fortunate to have her as a member of their respective team.
It’s been a pleasure to work with Daisy and her team since we started promoting our products with her in the UK in 2011. We have achieved phenomenal success in our target media for the new hotel openings of Casa Gangotena and Mashpi Lodge in Ecuador, generating millions of dollars in the UK market in media value, as well as important media recognitions. BIRD has also worked assiduously in conjunction with our UK office and UK tour operators in order to increase exposure of our Galapagos products while sharing costs of managing literally dozens of press trips over the last two years. There are many pieces of the puzzle to fit together in order to make press coverage come together. Daisy is a consummate, professional puzzle-fitter. I would highly recommend her knowledge, little black book of contacts, enthusiasm, focus, professionalism and sense of fun to any company looking to position a high-end travel product in the UK market.
We love working with BIRD. They are a group of talented, professional and fun ladies to work with. They are passionate about our destinations and they have been able to transmit their passion and knowledge to the most renowned journalists in the UK. They have organized wonderful press trips that have turned into great press coverage and raised awareness of our products and brand to the English market.
When I met Daisy in 2012, her agency came highly recommended and with a very impressive list of references. They have more than lived up to the hype. Simply put, they are connected and creative, they always deliver and are completely reliable. Media coverage and consumer interest in Tri continues to snowball. Daisy’s in-depth knowledge and passion for the hotel industry also enables her to offer valuable recommendations and introductions that have been extremely useful to a first-time hotelier like myself, and go far beyond the traditional remit of PR.
Daisy Bird played an instrumental and leading role in Porto Montenegro’s positioning in the international market. Her understanding of how to craft a story, deep relationships with the most important media and her adaptability to draw on specific media related to our target market, made Porto Montenegro’s launch arguably one of the most successful of recent years, easily outperforming our expectations and objectives. Daisy’s professional approach, creative perspective and tireless efforts in achieving our goals made her one of the best people I have ever worked with.
We could not recommend Daisy and her team more highly. BIRD has embarked upon a multi-level programme of PR and Marketing since 2011 to launch a then unknown Ariara Island, raising its profile and targeting VHNW individuals across worldwide markets. Daisy had a tough challenge at the outset: to arrange a four-day international press trip to Ariara, 7,000 miles away, at one of the busiest times of year in the travel industry with an extremely short lead time. Her extensive contacts across the industry enabled her to enlist sponsorship from agents, airlines, the Department of Tourism to name a few. Over 18 months we saw Ariara emerge as an exciting new destination at the top-end of the market reviewed next to the likes of Necker Island and Eden Rock Hotel. The results speak for themselves. Tour operators were initially sceptical about the Philippines but, as a result of BIRD’s support with A-list press endorsement and sales partnerships, many of the top companies are now including Ariara in their portfolio of Far Eastern destinations. More importantly, BIRD’s campaign has successfully generated web traffic, SEO and direct enquiries which increases daily. Their creativity, pro-activity, integrity, and dedication to clients is commendable and it is always a pleasure to work with them.
As an entrepreneur, one is naturally hands on and controlling on every detail. Having just launched a major hotel, it might seem surprising to acknowledge that I have actually been relatively ‘back-seat’ during the promotional process. This is entirely thanks to the remarkable abilities of Daisy Bird and her PR outfit. The extraordinary relationships that they have with journalists, their understanding of both their and our needs plus a savvy approach to business has resulted in a hugely successful launch and the creation of a global profile for our hotel.